Shopify is a platform that allows customers to buy and sell goods to the global population. Let’s discover what is Shopify, how it works, and the different business plans it offers.
How does Shopify Work?
Shopify operates by giving companies a platform on which to create and run their online stores. This is how it goes.
1. Account setup
Create a Shopify account and choose a price plan that works for your company to get started.
2. Store design
Shopify offers a selection of themes and templates that can be readily customized to match your company’s brand and style. Businesses can customize their online shop by including their own logo, product photos, and other material.
3. Product management
Companies can add and change product descriptions, photos, and pricing using the dashboard on Shopify. Businesses can track product sales and manage their inventory with Shopify.
4. Payment processing
Shopify makes it simple for companies to accept online payments by integrating with well-known payment processors like PayPal and Stripe. The platform manages the safe processing of client payments and ensures that the money is transferred to the company’s bank account.
5. Fulfillment and shipping
Shopify offers real-time shipping quotes from top carriers, and make it easy to calculate shipping prices. Businesses can handle and monitor orders using Shopify’s built-in shipping capabilities, or they can link with outside shipping platforms for a more sophisticated delivery choices.
6. Marketing
Sales and marketing solutions are available from Shopify to assist companies to sell their goods and increase sales. This includes the capacity to design and control email campaigns, promo coupons, and emails for recovering abandoned carts.
7. Reporting and analytics
Shopify has strong analytics and reporting features that allow businesses to monitor sales, consumer behavior, and other crucial indicators in real-time. This facilitates corporate decision-making regarding e-commerce strategy and enhances the functionality of the online shop.
How to Sell on Shopify?
The method of selling on Shopify is easy and uncomplicated.
1. Set up your Shopify store
First, you’ll need to register with Shopify to create an account and configure your online store before you can start. This entails picking a pricing strategy, personalizing the look and feel of your business profile, and adding items together with their prices, descriptions, and photographs.
2. Add shipping and payment options
To take online payments, you must set up a payment gateway with PayPal or Stripe. To compute and show shipping prices to clients, you may also set up shipping options, such as real-time shipping rates from major carriers.
3. Promote your store
If you want to improve sales, you must advertise both your shop and your products.To help you reach your target audience and boost sales, Shopify offers a range of marketing and sales tools, including email campaigns, discount coupons, and abandoned cart recovery emails.
4. Order fulfillment
After receiving email notification that a client has placed an order, you may proceed to complete the order via your Shopify dashboard. In addition to managing your inventory, packaging, and shipping, Shopify offers customer support services to help you resolve customer queries in no time.
5. Track your sales and customer behavior
Shopify has strong analytics and reporting features that let you keep tabs on your sales. You can also track your client’s actions in real-time. Your online store’s success may be enhanced by using this information because it enables you make educated decisions regarding your e-commerce strategy.
Shopify Plans and Pricing
Shopify offers a range of subscription plans. Take a look at the different plans and their prices to choose one that best suits your requirements.
Shopify Basic
- Monthly Cost: ₹2,000 or less
- Features:
- Secure shopping cart
- Manual order creation
- Discounts
- Infinite goods
- 24/7 assistance
Shopify
- Monthly Cost: Starting at ₹6,000
- Additional Features (over Basic package):
- Gift certificates
- Professional reports
- Abandoned cart recovery
Advanced Shopify
- Monthly Cost: ₹35,000
- Additional Features (over Shopify plan):
- Extensive report authoring
- Estimated shipping prices from third parties
- Capability to design unique checkout interfaces
Shopify Plus
- Monthly Cost: Starting at ₹1,50,000
- Additional Features (over Advanced Shopify plan):
- Build numerous stores from a single account
- Dedicated account management
Common Features Across All Plans:
- Free SSL certificate
- Mobile commerce shopping cart
- Option to sell on social media, Amazon, and eBay
- Cost-effective payment processors: Shopify Payments, PayPal, Stripe
Additional Costs:
- Payment processing charges
- Theme modification fees
- App purchases